Honkworm turning to Moore for series

Creative exec to o'see development, prod'n of new series

Internet content producer Honkworm Intl. has tapped vet television producer Rhonda Moore as creative director of series development.

In her new role, Moore will be responsible for the development and production of new animated and live-action Honkworm series, and reviewing properties for potential acquisition.

As a programming provider, Seattle-based Honkworm is looking to produce several hundred Webisodes of new online series in the current year to syndicate to other Web sites. To do so, Honkworm has doubled its creative staff in the last six months.

Filling up on customers

Honkworm has created or syndicated online series for Nike, Playboy, MTV, Excite, Fox, RealNetworks, AtomFilms, eGreetings, Rolling Stone, Broadcast.com and Starbucks.

Moore will be based in Honkworm’s Los Angeles office, reporting to executive veep of content Chris Cobb.

“Honkworm content blends elements from film, television and advertising,” Cobb said, “(and) Rhonda has excelled in all of these media. That experience, coupled with her work on the Web dating back to 1994, made her the perfect person to help us produce the highest-quality series possible.”

Most recently, Moore was veep of TV production for Trilogy Entertainment, overseeing the production of series “The Outer Limits,” “The Magnificent Seven” and “Poltergeist,” as well as TV movies “Houdini” and “Peter Benchley’s Creature.” She is also co-producer on “Breaking News,” the fall series from New Line TV skedded to air on TNT.

WMA vet

As an agent at the William Morris Agency, Moore repped directors Thomas Schlamme, Paris Barclay and Amanda Bearse, among others.

On the Internet front, Moore helped design Web site Megadeath, Arizona in 1994, for the band Megadeath and Capitol Records, as well as sites for the L.A. Dodgers, L.A. Kings and the House of Blues.

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