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Greening of the Net

Comedian inks deal with MediaTrip.com

Tom Green’s antics may no longer be a weekly staple of MTV’s primetime programming, but the comedian’s prankish humor lives on online through an exclusive partnership inked with Netcaster MediaTrip.com.

Under the long-term agreement, MediaTrip has helped relaunch TomGreen.com, to operate as a separate entity, as well a co-branded channel for the Netcaster.

Site, which recently bowed, features original content, including video footage of Green’s past and current projects, exclusive clips from his original cable-access show that aired on Rogers 22 in Canada and the Comedy Network, as well as promotions, games, contests and other interactive content.

Development

“We will be using the Internet as more than just an outlet for Tom, but as a way to develop additional comedy projects we believe in that can have a life in other mediums,” said Glenn Humplik, who appeared on Green’s show and oversees TomGreen.com’s daily operations as CEO. Venture is also being produced with Green’s manager Howard Lapides.

Joe Roth’s Revolution Studios, which uses MediaTrip as the online outlet for its films and an incubator for new projects, has a first-look deal on all properties developed by TomGreen.com that can be turned into films or television shows.

Green already has a relationship with Revolution through a deal to star in the studio’s comedy “Stealing Stanford,” skedded to go before the cameras in February.

Integral Internet

“From the beginning, the Internet has always played an integral part in developing the show and communicating with our fans,” Humplik said. “This partnership now enables us to offer them more access and more entertainment than ever before.”

Green becomes the second major comedic talent in months, after Adam Sandler (and his Shnorff.com), to partner with MediaTrip to create an online property.

Deal with Green is a coup for MediaTrip, guaranteeing a surge in traffic for the site which bowed “George Lucas in Love.”

“The Tom Green Show” ended its run on MTV in April; series bowed on the cabler in early 1999.

Green will still appear in specials for MTV, with the first planned around the release of “Freddy Got Fingered” in April.

“MediaTrip is an online entertainment studio that partners with creative teams to monetize content in a variety of mediums creating value for our shareholders,” MediaTrip CEO and chairman Austin Harrison said. “We look forward to creating a variety of comedy sites and creative projects with Tom Green.

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