Gallery taps Tedeschi for interactive

Appointment comes as TSGi bolsters staff

HOLLYWOOD — Joseph Tedeschi has joined the Shooting Gallery’s interactive division as co-prexy, working alongside Joseph DiMartino.

Appointment comes as TSGi has ramped up its ranks to 150 staffers — mostly Web designers and programmers — to handle broadband content development, Web site creation, animation, enhanced television and Webcasting.

Division is also overseeing the in-cubation of new dot-com ventures, including Production451.com, an online tool for industryites who supply and buy production and post production services.

TSGi appointed former News Digital Media product development exec Vladimir Edelman in March to oversee all interactive content devel-opment and Webcasting projects for the Shooting Gallery and its clients (Daily Variety, March 9).

At that time, Edelman was ramping up the TSGi division with staffers and has grown the arm to its present state, working alongside Shooting Gallery’s film, television and commercial production divisions.

TSGi currently provides Web strategy and services for clients such as Paramount, Warner Bros., Crunch, Citipost, TouchPak, Emergingmed.com, Q Strategies and the Voodoo Music Festival.

“Our new division complements Shooting Gallery’s proven experience with original content, business strategy, and live action — all of which are ideally suited for the converging media marketplace,” said Larry Meistrich, Shooting Gallery chairman and CEO. “We are truly excited about applying our enterprise to emerging technologies and focusing on this new avenue of development and distribution.”

Work created through TSGi will be handled by Shooting Gallery’s digital media production facilities in New York, Toronto, Miami and Vancouver.

DiMartino has overseen Shooting Gallery’s media centers and services since 1997 and has been instrumental in their expansion and development across North America.

Prior to his new position, Tedeschi was veep of interactive development at Primedia, where he was responsible for the direction, integration and implementation of the company’s Internet initiatives.

The Shooting Gallery is best known for producing the low-budget indie pics “Sling Blade” “Laws of Gravity,” “Niagara, Niagara” and “Strangeland.”

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