iFilm to consult, help promote site
scouts destinations across the U.S., had already launched on iFilmpro during the summer, while the other databases were still being test-marketed. Productionpro, which puts all paperwork online required in the production of a project, is being seen as the biggest value to FilmTrust. Creative Planet, which has long deemed itself the dominant player when it comes to offering filmmakers online production tools, said that it takes time and money to make its services work in Hollywood and that iFilm has an uphill climb in front of it should it want to climb into the ring. Creative Planet recently secured an additional round of $30 million to build its software tools and databases. The space, however, is still in its fledgling stages. Not one studio has signed on to use products released by Creative Planet, iFilm or other players. That may be because not all of their services have hit the market yet. “These companies are still building their products,” said Kevin Wendle, CEO of IFilm. “Until we do, we won’t have anything to go out and show people and sell. This will take a couple of years. Where there are some companies that want to be the only game in town, that’s not how it works. There are other companies that have done a good job at raising money, but the industry is still at ground zero. There are still alternatives out there.”
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