Fresh off relaunching itself as a portal for Netcasters over the Web, iFilm has named American Film Institute festivals director and Slamdance co-founder Jon Fitzgerald as veep of programming.
Fitzgerald will oversee the programming strategy for the portal, which includes links to what were once rival Netcasters. In addition, he’ll track the indie film biz, foster relationships with new talent and help expand iFilm’s relationships with film fests worldwide.
He will also work with film schools to expand awareness of iFilm and generate traffic from filmmakers, as well as expand the site into foreign territories.
Fitzgerald will report to Tom Harbeck, senior veep, programming and marketing, creative director.
IFilm is viewing Fitzgerald as a major coup for its own programming initiatives, after the exec’s transformation of AFI into a viable film fest.
“Jon is an entrepreneur at heart who knows the film industry inside and out, and that makes him a great addition to iFilm,” said CEO Kevin Wendle. “With so many options open to him, we are pleased that he has chosen iFilm as the next place to spin his success.”
Fitzgerald joined the AFI in 1997 and helped boost attendance and prestige as programming director for the annual Los Angeles fest.
He was also co-founder and exec director of the Slamdance Intl. Film Festival.