Veteran music exec Andy Schuon has been named prexy/chief operating officer of Universal Music Group’s online record label Jimmy and Doug’s Farmclub.com.
Based in Los Angeles, Schuon will oversee all aspects of the company, including its record label operations, online activities and television programming. He will report to label co-chairs/CEOs Jimmy Iovine and Doug Morris.
The company’s Web site and USA Network television program are set to debut Jan. 31.
Schuon segues to his new gig from his post as exec VP, general manager, at Warner Bros. Records. Prior to joining WB, he served as exec VP of programming for MTV and as program director for alternative-rock radio station KROQ Los Angeles.
“What appeals to me about Farmclub is that we’re a record company that’s also a media company that’s open 24-7. People can come in and browse around and build a community that can make a difference in their entertainment choices,” Schuon said.
“New artists will be able to upload their music to a real record company — real people who care and can break (in) artists,” he continued. “The best stuff will rise to the top of our home page, then onto our TV show, then into the stores via Universal.
“We’re not in this to just create traffic and sell advertising,” he said. “I’ve been fortunate enough to be at places that defined popular music and culture, and there’s no question that this is a model for the future. We’re going to push boundaries and create a movement.”