Former MTV exec Darcy Fulmer has been tapped senior veepee of music programming and talent for Farmclub.com.
The Internet music company developed by Jimmy Iovine and Doug Morris, is dedicated to identifying and promoting new talent online and on TV.
Fulmer will be responsible for choosing talent to appear on the Web site and the skein that airs weekly on USA Network.
In addition, she will work with A&R development to package musicians signed to the Farmclub.com record label.
Fulmer was previously director of music programming at MTV, MTV2 and VH1. In 1999, she was tapped veepee of music content for MTV subsid Sonicnet.com. Before her MTV tenure, Fulmer was music director at Los Angeles rock station KROQ.