Seven movie theater chains that got together to create an online ticketing service early this year have given the venture a name, Fandango, and expect to announce a CEO and a decision on corporate headquarters in coming weeks.
“A Fandango is fast and fun. Fandango is the perfect match to a service designed to make going to the movies easier and more enjoyable than ever before,” said the company’s acting CEO, J. Michael Cline. It’s “an instantly recognizable and distinctive name that sets us apart in our industry,” he added.
A fandango is dictionary-defined as a “lively Spanish or Spanish-American dance.”
‘Netting ticket buyers
Financially strapped exhibitors have been venturing online and have said they see moviegoers turning more and more to the Internet for information and ticketing. A number of them allow consumers to print tickets at home with a technology that uses individual bar codes.
The partners in Fandango include Loews Cineplex Entertainment, Regal Cinemas, Carmike Cinemas, Cinemark Theatres, General Cinema Theatres, Edwards Theatres and Century Theatres, representing as a group more than 15,000 movie screens in North America.
They plan to start a test of Fandango in the next several weeks and a full launch later this summer