David Bohrman, who most recently oversaw CNNfn as executive veep, has been tapped CEO of Netcaster Pseudo Programs.
Besides overseeing the Netcaster’s daily operations, Bohrman will also take a seat on Pseudo’s board.
Launched in 1994 by Jupiter Communications founder Joshua Harris, Pseudo produces and Webcasts more than 50 interactive Internet TV shows from its New York City studios.
Tony Asnes, who served as the company’s acting CEO, will continue in his previous role as Pseudo’s prexy and chief operating officer, as well as a board member.
“David has one of the best TV pedigrees going today,” said Harris, Pseudo’s chairman. “I’m confident that he will help us take Pseudo to the next level. His network TV experience and leadership will help Pseudo attract more top talent, and his excellent management skills and technological understanding will help Pseudo emerge as an established media brand for the digital age.”
The time of the announcement comes as Pseudo prepares to make a major splash at the National Assn. of Television Program Executives confab in New Orleans next week, where a slew of new-media players are expected to compete for traditional media licensing and other deals.
As CNNfn’s exec. veep, Bohrman worked closely with CEO Lou Dobbs and led the redesign of “The Moneyline News Hour with Lou Dobbs.” While there, he was responsible for all production, operations, news coverage and programming on CNNfn.
Before that, Bohrman was the executive producer responsible for all NBC News live breaking news and major event coverage. He was also senior producer on ABC’s “Nightline” and NBC News executive-in-charge.