Entertaindom.com prexy and CEO Jim Moloshok, exec veep Jim Banister and third-in-command Jeff Weiner will say “That’s all folks!” to Time Warner brass when they officially ankle their posts at the Web site in the coming weeks.
Already, the three execs have all but resigned from the company, removing personal belongings from their offices and staying out of daily operations at the dot-com, which to date has been the biggest studio project online, featuring original and Warner Bros.-produced content, as well as community features.
Execs have not been physically in the office over the past week, with Banister already telling industryites that last Friday was his last day at the company.
Yet contract negotiations over the value of Time Warner stock options the execs are receiving are still under way with parent Time Warner.
Tempers have been flaring recently as Time Warner has shown little interest in supporting Entertaindom or in bolstering its execs with compensation packages after launching the site in November as an example of the conglom’s new digital strategy.
Entertaindom’s execs now feel they don’t have the full support of the studio and Time Warner as a whole and are looking to greener dot-com pastures with more lucrative stock offerings.
A senior technology officer has already quit. Several more are expected to ankle.
In March, signaling the first signs of change at Time Warner Digital Media and a redirection of Entertaindom, the portal was folded under the new Warner Bros. New Media umbrella, which also oversees Warner Bros. Online. The latter is planning a high-profile relaunch this summer.
At that time, Moloshok, prexy of Entertaindom, was assigned a new boss in Kevin Tsujihara, formerly Warner Bros.’s senior veep of corporate strategic planning and development and now executive veep of new media. Rather than reporting to Time Warner Digital Media prexy Richard Bressler, Moloshok now reports to Tsujihara.
Time Warner is now also redirecting its attention to how AOL can sell its family of brands now that the Internet powerhouse is readying to take over.
While AOL has never focused much of its resources on developing a portal for original content (similar to Entertaindom), the company made a major move Tuesday to show just how serious it is, launching AOL Plus with a series of multimedia content and feature deals with the House of Blues, Launch.com, CNN, CNET Networks and CBSMarketWatch.com.
Warner Bros. New Media declined to comment.