Endeavor is expected to announce today that it has inked a deal to represent AntEye.com, which will help build the Netcaster’s business relationships with Hollywood and ease the sale of its TV pilots and pics to other distribution outlets.
AntEye identifies emerging filmmakers and funds their TV pilot ideas with budgets up to $100,000 and short digital films with $250,000 for distribution across all mediums, but not until after appearing on the site. AntEye hopes to transition into television, cable and film markets, with viewers determining which shows escape cyberspace for the small or silver screen.
“Endeavor is such a strong player in the entertainment industry (that) their enthusiasm validates our business plan and where AntEye is going in the future,” AntEye CEO Matti Leshem told Daily Variety. “Our business doesn’t just exist on the Web; it demands other distribution outlets.”
Leshem said AntEye was wooed by two other “big agencies,” but chose to go with Endeavor because “they operated at Internet speed” in making the deal. Endeavor will likely pair up AntEye with its own stable of talent, corporate and media clients.
Leshem, the USA Broadcasting exec who launched Barry Diller’s experimental WAMI-TV station in Miami, bowed AntEye less than 10 weeks ago (Daily Variety, April 3).
Scott Smith, former prexy of Digital On-Demand and RedDotNet, founded the company with Steven Starr, former motion picture division head at the William Morris Agency.
On the Internet front, Endeavor has also inked deals with Salon.com, Dreamtime Holdings, Honkworm Intl. and SightSound.com.