Vidgame developer Electronic Arts on Thursday announced that it has won the exclusive worldwide interactive rights for the Harry Potter book series and upcoming feature film from Warner Bros.Although financial terms of the deal with Warner Bros. Consumer Products were not released, pact could eventually bring in millions of dollars in revenue to the world’s largest vidgame developer. “EA has accepted the challenge to create a series of interactive games that reflect the incredible imagination of J.K. Rowling’s books,” said Don Mattrick, prexy of EA worldwide studios. “We are extremely excited to become part of the Harry Potter phenomenon by bringing our own brand of interactive magic to this fantastic series.” Mattrick said EA will work with author Rowling, pic helmer Christopher Columbus and exec producer David Heyman in the creation of the games. EA also obtained the rights to vidgames for any future Potter films. All platforms EA will distribute the Harry Potter character in all available platforms, including computers, vidgame consoles, over the Internet and on hand-held gaming devices. The Web gaming rights are key — EA is the exclusive programmer for America Online’s gaming area, and that gives the vidgame developer a built-in potential aud of almost 25 million users.