Company Line: Rotor

Name: Rotor; Hollywood, Calif.

Web Address:

Launch Date: May 19, 2000

Number of Employees: 115

Service: Offering proprietary technology for producing and distributing interactive online events.

Vice President, Entertainment:Adam Tyler,

Why is your company better than the competition?

Rotor’s technology offers content suppliers a way to keep audiences on their sites for sustained periods of time, resulting in a real revenue model. By allowing the audience to actively participate in a program, they become invested in what’s happening. Rotor allows them to create forms of programming that build on the Web, not try to re-create television.

What has been your company’s biggest claim to fame in your space?

Traditional Webcasts have struggled to hold audiences for longer than eight minutes, making it difficult to attract sponsors and justify traditional production costs. Rotor has allowed its clients to make Internet programming work more like traditional media models, where audiences stay engaged for 30-60 minute periods.

What future projects are planned?

We will be extending our technology for use in set-top boxes, interactive television, and wireless applications. We will also be bringing interactive broadcasting solutions to Fortune 1000 businesses to the corporate market.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Digital News from Variety