Name: Rotor; Hollywood, Calif.

Web Address: www.rotor.net

Launch Date: May 19, 2000

Number of Employees: 115

Service: Offering proprietary technology for producing and distributing interactive online events.

Vice President, Entertainment:Adam Tyler,

Why is your company better than the competition?

Rotor’s technology offers content suppliers a way to keep audiences on their sites for sustained periods of time, resulting in a real revenue model. By allowing the audience to actively participate in a program, they become invested in what’s happening. Rotor allows them to create forms of programming that build on the Web, not try to re-create television.

What has been your company’s biggest claim to fame in your space?

Traditional Webcasts have struggled to hold audiences for longer than eight minutes, making it difficult to attract sponsors and justify traditional production costs. Rotor has allowed its clients to make Internet programming work more like traditional media models, where audiences stay engaged for 30-60 minute periods.

What future projects are planned?

We will be extending our technology for use in set-top boxes, interactive television, and wireless applications. We will also be bringing interactive broadcasting solutions to Fortune 1000 businesses to the corporate market.

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