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Brilliant decision

'Net content supplier, e-New Media ink distrib'n deal

Online content provider Brilliant Digital Entertainment has inked a six-year distrib deal with Hong Kong-based Internet/telecommunications conglom e-New Media.

Under the pact’s terms, e-New Media will take a 5% equity stake (worth approximately $4 million) in Brilliant, on top of paying $2.5 million in cash to Netcast Brilliant’s 3-D animation.

Brilliant is the biggest supplier of ‘Net content to Time Warner’s Entertaindom.com, which recently ordered 15 additional eight-minute episodes of Brilliant’s “Superman.”

Other Brilliant-backed shorts include Webisodes based on 1970s metal band Kiss, TV’s “Xena: The Warrior Princess” and the “Ace Ventura” film franchise.

While “Superman” is Netcast exclusively on Entertaindom, e-New Media can stream all of Brilliant’s other content on the various sites it operates in such territories as Japan, China, Hong Kong, Singapore, Taiwan, Korea, the Philippines and Thailand.

Programs will roll out to these regions initially in English by this spring and in different Asian languages by late this year. Brilliant is negotiating for the foreign-lingo distribution rights to “Superman.”

Also, as part of the agreement, e-New Media and Brilliant will jointly finance and develop future projects.

“This is our biggest distribution deal to date,” said Brilliant prexy Kevin Bermeister. “But this is the start of our overall strategic plan to build several similar relationships with major film and TV studios.”

Andrew Wilson, e-New Media’s director, added: “We are very pleased to cement this relationship. Brilliant produces the world’s most exciting Internet properties and owns the most powerful 3-D tools for the Web today.”

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