Barnes & Noble adds Fatbrain tech lobe

Retailer bags site, over 3.5 million users

Book chain Barnes & Noble is set to acquire one of the leading tech book sellers,, in a cash and stock deal valued at roughly $64 million.

At a time when B&N rival Amazon is expanding into other markets, the addition of Fatbrain, which has more than 3.5 million business users, gives B&N’s online bookselling division some added muscle.

The move also marks an expansion of B&N’s e-publishing and distribution business by increasing its stake in digital content provider — a Fatbrain offshoot — from 30% to approximately 50%. As e-publishers jockey for position in the nascent e-books business, many will be watching B&N to see whether the bookseller pursues a larger, more competitive role as a digital content provider.

After the merger, which is subject to regulatory and stockholder approvals, Fatbrain will remain a wholly owned subsidiary of B&N.

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