You will be redirected back to your article in seconds

AtomFilms inks ‘Net pact with B’buster

Indie's shorts to be made available online

AtomFilms and Blockbuster Inc. pacted Thursday in a two-year deal that makes the Netcaster’s indie short films available on a co-branded section on blockbuster.com, as early as spring.

Not only is Blockbuster investing less than $10 million in Seattle-based AtomFilms, but under terms of the syndication deal, AtomFilms will provide both the pics and technology required to broadcast the films on Blockbuster’s Web site.

While receiving a fee for the pics, AtomFilms will also most likely net a cut of blockbuster.com’s ad dollars.

“This announcement is an exciting next step for Blockbuster as we continue to pursue avenues for our customers to receive quality, in-home entertainment through electronic delivery,” said Shellye Archambeau, prexy of blockbuster.com. “Blockbuster recognizes AtomFilms as a leading provider of online, streaming media and views this relationship as a unique opportunity to benefit from new content and expertise.”

Expanding ‘Net presence

Deal falls in line with Dallas-based Blockbuster’s attempts to grow beyond its brick-and-mortar vidstores and expand its stake in the electronic delivery of entertainment to homes.

For AtomFilms, agreement helps position its brand in front of millions of consumers and provides additional exposure to its filmmakers, something it has heavily focused on since bowing last year. Company syndicates its content to airlines, cable networks and has a channel on Time Warner’s hub entertaindom.com.

Last month, the leading vid-rental chain, with over 6,900 stores worldwide, pacted with digital video recorder maker TiVo Inc. to develop and deploy a video-on-demand service through TiVo’s set-top boxes. Shortly afterward, Blockbuster also inked a deal with MGM to test and develop a business model to offer the studio’s pics for digital downloads via TiVo, the Internet and other home delivery technologies.

Company also launched a multiyear strategic alliance with America Online to pursue high-speed Internet and delivery opportunities.

More Digital

  • Snapchat logos

    Snap Lays Off Recruiters as It Prepares for Slower Hiring (Report)

    AtomFilms and Blockbuster Inc. pacted Thursday in a two-year deal that makes the Netcaster’s indie short films available on a co-branded section on blockbuster.com, as early as spring. Not only is Blockbuster investing less than $10 million in Seattle-based AtomFilms, but under terms of the syndication deal, AtomFilms will provide both the pics and technology […]

  • Lockhart_Steele

    Vox Media Editorial Director Lockhart Steele Fired for Sexual Harassment

    AtomFilms and Blockbuster Inc. pacted Thursday in a two-year deal that makes the Netcaster’s indie short films available on a co-branded section on blockbuster.com, as early as spring. Not only is Blockbuster investing less than $10 million in Seattle-based AtomFilms, but under terms of the syndication deal, AtomFilms will provide both the pics and technology […]

  • Chelsea Handler Netflix trailer

    'Chelsea' Proves Netflix Can't Always Beat TV at Its Own Game (Opinion)

    AtomFilms and Blockbuster Inc. pacted Thursday in a two-year deal that makes the Netcaster’s indie short films available on a co-branded section on blockbuster.com, as early as spring. Not only is Blockbuster investing less than $10 million in Seattle-based AtomFilms, but under terms of the syndication deal, AtomFilms will provide both the pics and technology […]

  • Twitter outage

    Twitter to Ban Groups Promoting Violence, Hate Symbols

    AtomFilms and Blockbuster Inc. pacted Thursday in a two-year deal that makes the Netcaster’s indie short films available on a co-branded section on blockbuster.com, as early as spring. Not only is Blockbuster investing less than $10 million in Seattle-based AtomFilms, but under terms of the syndication deal, AtomFilms will provide both the pics and technology […]

  • Echo Fox - Yankees - esports

    New York Yankees Invest in eSports Holding Firm Backed by Ex-NBA Star Rick Fox

    AtomFilms and Blockbuster Inc. pacted Thursday in a two-year deal that makes the Netcaster’s indie short films available on a co-branded section on blockbuster.com, as early as spring. Not only is Blockbuster investing less than $10 million in Seattle-based AtomFilms, but under terms of the syndication deal, AtomFilms will provide both the pics and technology […]

  • Thomas and Friends- Big World! Big

    International Newswire: Mipcom Sees First Signs of Peak TV Animation

    AtomFilms and Blockbuster Inc. pacted Thursday in a two-year deal that makes the Netcaster’s indie short films available on a co-branded section on blockbuster.com, as early as spring. Not only is Blockbuster investing less than $10 million in Seattle-based AtomFilms, but under terms of the syndication deal, AtomFilms will provide both the pics and technology […]

  • The Walking Dead 360 Experience: Negan

    'Walking Dead' Claws Deeper Into VR in AMC's New Virtual-Reality App

    AtomFilms and Blockbuster Inc. pacted Thursday in a two-year deal that makes the Netcaster’s indie short films available on a co-branded section on blockbuster.com, as early as spring. Not only is Blockbuster investing less than $10 million in Seattle-based AtomFilms, but under terms of the syndication deal, AtomFilms will provide both the pics and technology […]

More From Our Brands

Access exclusive content