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360HipHop cooks up original Web content

Jay-Z and Roc-A-Fella on board to help

360HipHop.com, the urban entertainment site created by Def Jam founder Russell Simmons, has teamed with rap star Jay-Z and Roc-A-Fella Enterprises to develop original programming for the Web. The three-year exclusive deal includes the team at 360HipHop building the online site for Roc-A-Fella, an org that includes a record label, a film arm, a sports management company and a community service foundation.

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