The “X-Men” are being called in to lead Fox’s fourth quarter holiday charge.
They’ll have company with “Big Momma’s House,” being released on Nov. 14; the Jim Carrey laffer, “Me, Myself & Irene,” will follow the pack with a release in January.
Most industry observers expect Disney’s “Toy Story 2” on Oct. 17 to be the top-selling video title of the upcoming holiday season with nearly 15 million copies slated to be shipped. Fox believes “X-Men,” which had the biggest three-day opening at movie theaters for a non-sequel with $57.5 million, will be the bestselling live-action title, with final sales projections of 8 million-10 million units.
“X-Men” is the latest title to be scheduled for release just prior to Thanksgiving weekend on Nov. 21, along with DreamWorks’ two $100 million-plus movies “Chicken Run” and “Gladiator.”
Other titles expected to be big sellers include “The Perfect Storm” and “The Nutty Professor II: The Klumps,” the latter title expected to be announced soon by Universal for sale in early December. Some observers believe that “Klumps” could wind up outselling “X-Men,” which grossed $154 million in theaters, but only if “X-Men” misses Fox’s target by several million units.
Fox, which began aggressively jumping into the DVD market earlier this year, has created an elaborate special DVD edition of “X-Men” that will include screen tests and six deleted scenes that can be viewed separately or in the context of the movie as initially intended.
Fox has picked another crowded date of Nov. 14 to release a rental-priced VHS edition of “Big Momma’s House,” with a DVD version to follow on Nov. 28. Other titles set for Nov. 14 include “Perfect Storm,” “Fantasia 2000” and “Pokemon The Movie 2000.” “Titan A.E.” will be released a week earlier on Nov. 7 along with “Mission: Impossible 2″and DreamWorks’ animated video premiere of “Joseph.”