Disney’s ‘Mermaid II’ bows swimmingly

Mouse to be awash in $100 mil in profit

Another video premiere, another $100 million for Disney.

Sales of the latest made-for-video sequel to a Disney animated classic are apparently among the studio’s strongest.

Disney’s Buena Vista Home Video shipped 6 million copies of “The Little Mermaid II: Return to the Sea” to retailers last week, which should rank it as one of the top titles between now and the end of the year.

In first week sales at retailers such as Circuit City, Amazon.com, Blockbuster, Hollywood Video and Tower, it was either the top-selling or one of the top-selling titles in both the VHS and DVD formats.

At nearly $20 a pop and with no more than a few million dollars in production and marketing costs, Disney should swim away with nearly $100 million in profit.

It was also the eighth best-renting title of the week, according to VSDA Vidtrac.

Studio did even better with the first two sequels to “Aladdin” that premiered on video and the video premiere of “The Lion King 2: Simba’s Pride.”

Disney will pocket roughly $30 million on the estimated 3 million copies it will likely net on the studio’s August video premiere of “Buzz Lightyear.”

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