You will be redirected back to your article in seconds

Blockbuster to send ads by CD

Members targeted for promotion

Blockbuster is targeting Netizens in a marketing program that could be coming this fall to a mailbox and computer near you.

The home entertainment company will mail out CD-ROMs to select Blockbuster members that will contain clips from featured films, games and special e-commerce offers.

The disc will present the Netizen with the option of installing a program that will allow Blockbuster to push additional targeted advertisements and promotions to the user.

Another door opens

“This technology opens yet another communication channel to enhance the unique relationship we have with our members, providing them with customized, entertaining content that is relevant to them and free of charge,” said Greg Smogard, prexy of Blockbuster Marketing Solutions.

Blockbuster pacted with two Netcos, CDKnet and ValueFlash.com, to develop the marketing scheme.

“It’s the ultimate opt-in marketing tool,” said Michael Jolly, exec veepee of ValueFlash.com. “Consumers control what kind of information they receive, resulting in more relevant and effective customer communications.”

More Digital

  • Sloane Stephens of the USA in

    Amazon Nabs U.S. Open Tennis Broadcast Rights for U.K., Ireland in Five-Year Deal

    Blockbuster is targeting Netizens in a marketing program that could be coming this fall to a mailbox and computer near you. The home entertainment company will mail out CD-ROMs to select Blockbuster members that will contain clips from featured films, games and special e-commerce offers. The disc will present the Netizen with the option of […]

  • Mariale Marrero - CAA

    Bilingual YouTube Star Mariale Marrero Signs With CAA

    Blockbuster is targeting Netizens in a marketing program that could be coming this fall to a mailbox and computer near you. The home entertainment company will mail out CD-ROMs to select Blockbuster members that will contain clips from featured films, games and special e-commerce offers. The disc will present the Netizen with the option of […]

  • moviepass card

    MoviePass Parent's Shares Crushed After Disclosing Pricing of Stock Sale

    Blockbuster is targeting Netizens in a marketing program that could be coming this fall to a mailbox and computer near you. The home entertainment company will mail out CD-ROMs to select Blockbuster members that will contain clips from featured films, games and special e-commerce offers. The disc will present the Netizen with the option of […]

  • Netflix - Mobile Previews

    Netflix's New 30-Second Mobile Previews Look Like Snapchat and Instagram Stories

    Blockbuster is targeting Netizens in a marketing program that could be coming this fall to a mailbox and computer near you. The home entertainment company will mail out CD-ROMs to select Blockbuster members that will contain clips from featured films, games and special e-commerce offers. The disc will present the Netizen with the option of […]

  • 'Good Morning America' Will Launch Newsletter,

    'Good Morning America' Will Launch Newsletter as Morning-TV Battle Goes Digital

    Blockbuster is targeting Netizens in a marketing program that could be coming this fall to a mailbox and computer near you. The home entertainment company will mail out CD-ROMs to select Blockbuster members that will contain clips from featured films, games and special e-commerce offers. The disc will present the Netizen with the option of […]

  • Amazon CEO Jeff Bezos

    Amazon Has More Than 100 Million Prime Subscribers, Jeff Bezos Discloses

    Blockbuster is targeting Netizens in a marketing program that could be coming this fall to a mailbox and computer near you. The home entertainment company will mail out CD-ROMs to select Blockbuster members that will contain clips from featured films, games and special e-commerce offers. The disc will present the Netizen with the option of […]

  • FuboTV - sports home

    FuboTV Banks $75 Million From AMC Networks, 21st Century Fox and Others

    Blockbuster is targeting Netizens in a marketing program that could be coming this fall to a mailbox and computer near you. The home entertainment company will mail out CD-ROMs to select Blockbuster members that will contain clips from featured films, games and special e-commerce offers. The disc will present the Netizen with the option of […]

More From Our Brands

Access exclusive content