The William Morris Agency has brought under its wing online dating network xseeksy.com.
Under the terms of the pact, WMA’s new-media division will provide consulting services to xseeksy.com, beefing up the site’s ‘Net presence by exploring possible celebrity and entertainment company endorsements.
WMA will also negotiate content deals for the site and help ink corporate partnerships.
“We believe xseeksy.com is positioned to dominate this lucrative and proven market as the first true relationship network,” said Lisa Shotland, WMA’s East Coast head of corporate advisory and new media.
Xseeksy.com, which promotes stronger relationships between men and women (both couples and singles), is currently securing its second round of financing.