WHV shuffles exex

DVD success prompts global realignment

Warner Home Video said Wednesday it is promoting several key executives and realigning its divisions in a major global move attributed to the success of DVD.

The changes are designed to meet the growing demands of a multimedia world and the worldwide growth of DVD, Warner Home Video prexy Warren Lieberfarb said.

No execs were fired in the realignment, WHV said.

Under the two newly created executive levels, Lieberfarb will continue to lead a team of key executives that oversees the division’s “global” directives, while territory-specific activities will be handled by a “regional” infrastructure of execs.

Global execs

Effective immediately, the global execs directing worldwide activities include Ed Byrnes, Marsha King and Tom Lesinski.

Byrnes, executive veep, assumes overall responsibility for finance, logistics and systems; King, executive veep, is now responsible for worldwide business affairs, legal and human resources; and Lesinski, senior veep, continues overseeing worldwide marketing.

Byrnes’ team will include John Avagliano, senior veep, worldwide finance and strategic planning, as well as a yet-to-be-named head of worldwide logistics.

King’s team includes Beth Baier, senior veep and general counsel; Iris Knobloch, veep of business and legal affairs, Europe; and Joy Hoshino, veep of WHV worldwide human resources.

Team players

The Lesinski team includes Mark Horak, senior veep of U.S. marketing; Jeff Brown, veep of international marketing; newly hired Pamela Godfrey, veep of worldwide publicity; and Steve Nickerson, veep of worldwide DVD marketing, formerly head of marketing for Toshiba.

“I am very excited about the new organization as we enter the new millennium,” Lieberfarb said. “We have significant objectives to achieve in the near- and long-term, and I believe that we now have the right people and the right organization to take WHV to the next level.”

The global execs will oversee those operating in WHV’s 78 international territories, including eight execs in North America, Australia and New Zealand; six execs in Europe, the Middle East and Africa; and two in Japan/Asia Pacific.

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