Meryl Weinsaft, New York publicity manager for the Screen Actors Guild, will leave the union next week for the dot-com world.
Weinsaft is the sixth exec to depart SAG’s public relations-governmental relations sector in the last three months, but she emphasized that the departure was amicable and unrelated to the nine-week strike against advertisers.
Weinsaft, who succeeded Jayne Wallace in the post in April, will become publicity manager at WorkingWoman.com, a venture launching next month under the leadership of former TV exec Kay Koplovitz.
Too good to say no
“It was an opportunity I could not turn down,” Weinsaft said.
Weinsaft joined SAG in its fledgling New York public relations office in late 1998. Her duties will be assumed temporarily by SAG national public relations chief Greg Krizman in Los Angeles and by New York-based PR consultants Geto & deMilly.
“It’s certainly a loss for us because Meryl has been very creative and dedicated,” said John Sucke, executive director of SAG’s Gotham office. “But we’re very happy that she’s gotten this great opportunity.”
Wallace, who has become VP of PR at WorkingWoman, departed in early April and cited deep rifts between staff and union members.