Site targeted to the 'urban mindset'

James Andrews has been upped to exec VP of Urban Box Office (UBO), the Internet portal targeted to the “urban mindset,” which he defines as “a global community of people who share common experiences.”

He was most recently senior VP of marketing for the company, which was co-founded by the late George Jackson and current CEO Adam Kidron, to whom Andrews will report.

“Urban Box Office is a high-tech entertainment company that, by providing a platform for the urban mindset, will become the most culturally relevant brand — on- and offline — for the next generation,” Andrews told Daily Variety.

“I intend to carry out George Jackson’s original vision, which was to deliver compelling content for, about and by the people and to bridge the digital divide by employing more minorities. We want to build brands online that will exist outside the Web.”

Prior to joining UBO, Andrews served as senior director of marketing for the black music division of Columbia Records and co-founded the SoulPurpose newsletter, which grew to have more than 5,000 subscribers.

UBO, which recently received $16 million in financing from the Flatiron venture capital group, currently consists of two sites, IndiePlanet.com and SoulPurpose.com, with a third, Latinflava.com, set to debut at the end of March. Working in conjunction with a dozen radio stations, UBO’s sohh.com will be the site of an online hip-hop awards show on April 12.

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