Universal’s international marketing president Nadia Bronson has been promoted to a post that includes oversight of the studio’s foreign distribution and operations.
Bronson’s new title — president, international theatrical marketing, distributions and operations — follows a record-setting year for Universal in international box office with $1.26 billion.
The studio noted the key contributors were “The Mummy” at $258.1 million, “Notting Hill” at $247.2 million and “Shakespeare in Love,” a co-production with Miramax, at $188.6 million.
The, who joined Universal in 1977, will continue to report to Universal Pictures chairman Stacey Snider, who said: “It gives me great pleasure to acknowledge someone like Nadia, who has contributed so much to the company for so long. With each year, the importance of the international marketplace has grown, and Nadia has repeatedly demonstrated her expertise at launching our films successfully into this ever-expanding global market.”
Bronson became executive vice president, international marketing in 1996 and was promoted to president, international marketing in 1997. Her latest promotion in effect formalizes her oversight of Universal’s involvement in United Intl. Pictures, which U, Paramount and MGM operate as a foreign distribution alliance.
MGM announced last summer it would leave the partnership in November this year. Universal decided in October to continue with UIP for foreign theatrical distribution and began closing down its Universal Pictures Intl. operations, which it had set up a year ago to distribute films left over from its buyout of Polygram.
However, it has decided to keep UPI’s London-based marketing team to oversee international release of its specialized films via UIP (Daily Variety, Feb. 9).