Universal Pictures announced Tuesday a restructuring and expansion of its creative advertising department, tapping veterans William Loper, Adam Fogelson and Samantha Hart as its senior creative executives.
Each will hold the title of senior vice president, creative advertising, and report directly to marketing prexy Marc Shmuger. U’s feature projects will be divided among the trio, who will supervise creative direction of marketing materials in all media. “Today, the job of a creative director is so much more than just making one-sheets and trailers,” Shmuger said. “The creative directors are key strategists in the communication of our marketing message. Bill, Adam and Samantha each have unique and diverse sensibilities which have put them at the top of their field and this is truly a great team to lead Universal’s advertising efforts into the next century.”
Loper, who recently signed a long-term agreement, retains his post as senior VP, creative advertising. He joined the studio in 1995 and directed campaigns for pics including “Apollo 13” and “The Nutty Professor.” Upcoming projects include the next “Jurassic Park” sequel and “The Mummy” sequel. Fogelson joined the studio in 1998 as VP, creative advertising, and has worked on such pics as “Notting Hill,” and “The Hurricane” and upcoming projects “U-571” and “The Adventures of Rocky & Bullwinkle.” Hart joins the studio from Fox Searchlight, where she was senior VP, creative advertising, and worked on campaigns including “Titus” and “Boys Don’t Cry.” She was previously VP, creative advertising, at Gramercy Pictures.