BERLIN — Gross television advertising revenues in Germany grew by 8% in the first six months of the year to reach DM7.59 billion ($4.67 billion), according to new figures from AC Nielsen.
Crossing the DM2 billion ($928 million) benchmark for the first time, commercial web RTL remained the largest advertising carrier with first-half revenues of $959 million, an increase of 6.5% on the previous year.
Strong growth rates were recorded by second-generation webs RTL2, UP 23%, and Kabel.1, up 19%. RTL2’s success was put down to the “Big Brother” broadcasts. The two companies raked in $1.87 million and $1.86 million, respectively.
Kirch channels ProSieben and Sat.1 saw more restricted growth, with ProSieben taking in $673 million (up 2.6%) and Sat.1 revs rising 4.9% to $735 million.