MEXICO CITY — Mexican telco Telefonos de Mexico (Telmex) has bought a 25% stake in TV producer Grupo Argos.
Argos has made some of No. 2 web TV Azteca’s most popular telenovelas including “Mirada de Mujer” and “La Vida en el Espejo.”
It also had a hand in last year’s top-grossing Mexican film “Sexo, Pudor y Lagrimas” (Sex, Shame and Tears). Telmex and Microsoft recently unveiled a joint Spanish-lingo Internet portal, T1msn. The telco is now thought to be looking for Webcasting content.
Argos CEO Ipigmenio Ibarra is a former newsman, who covered Central American insurgencies as a cameraman and then worked as a commercial producer for clients such as Telmex.
In a separate move, Alejandro Garcia Ramon has been appointed international director in charge of production and sales for foreign markets. Garcia, a former head of Universal Studio’s Latin American TV arm, is to head Argos’ efforts to make and sell more programming to Latin broadcasters.