Netcaster Digital Entertainment Network Inc. tapped former Microsoft exec Morris Sim head of digital programming on Tuesday.
Sim will oversee the design and production of all original content on the site, which provides entertainment shows directed at the Generation Y audience.
“We think that the Web is all about facilitating interaction in the community,” Sim said. “Right now we already have message boards and chat rooms … but what you’re going to see is a seamless environment, where users can watch a video and talk to friends and see who the other people are online.”
At Microsoft, Sim supervised the development of consumer software, including Microsoft Works and Microsoft Office. He is credited with designing the “wizard” software interface, which gives users a step-by-step guide to creating documents.
He ankled Microsoft in 1998 and directed and produced a feature film for GoMo Entertainment, “Disk-O-Boyz,” a parody about a popular boy band. A distributor is being sought for the film.
“Mr. Sim’s extensive software and entertainment expertise will be enormous assets for DEN.net, especially as we continue to push the limits in delivering the most innovative and interactive content and site design to our many audiences around the globe,” said DEN CEO and chief operating officer Greg Carpenter.
Sim’s appointment comes after several months of turmoil at the Santa Monica-based Netcaster. After filing to go public in September, chairman and co-founder Marc Collins-Rector and exec VPs Chad Shackley and Brock Pierce resigned from the company. In February CEO Jim Ritts resigned; he’s now back with Channel One. Also last month, about 50 employees were laid off and the company canceled its initial public offering.