ATA request to reopen has a 6-month window to ink new deal

NEW YORK — The Screen Actors Guild plans to deliver by late July a counterproposal to Hollywood agents’ request for sweeping changes in the SAG regulations governing tenpercenteries.

John McGuire, the union’s associate national executive director, said several guild committees are formulating a document in response to the April request by the Assn. of Talent Agents that SAG reopen negotiations on a 76-page agreement between the union and the trade group.

SAG and ATA negotiators had appeared to reach an agreement on changing the financial interest segment of the rules in February but SAG’s leadership stalled approval of the deal, leading the ATA to withdraw the proposal a month later.

The ATA, which reps over 100 agencies, has asked for sweeping changes in operating procedure, including lifting restrictions on agencies investing in production companies and vice versa. Agents have complained in recent years that the regulations need to be changed in order to level the playing field with unregulated talent managers.

Under the ATA/SAG agreement, the request to reopen creates a six-month window for concluding a new agreement.

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