Nicole Ross, formerly of Patricola/Lust Public Relations, has joined Siri Garber at Platform Public Relations.Ross brings five years of experience to Platform. Her clients include thesps Cole Hauser, Balthazar Getty, Tammy Lynn Michaels and newcomer Alex De Boe. “I have been looking for someone like Nicole for a long time,” said Garber. “I am thrilled to join forces with someone who shares the same creative vision and drive and who wants to take Platform, and avant garde publicity, into a new frontier.” Platform’s clientele includes actors, bands, designers, boutiques and Internet companies. Garber founded the shingle in January 1998. She was PR director at the Center for the Study of Popular Culture prior to opening Platform.