ReplayTV readies for its IPO

Company hopes to generate $109.6 million

Digital video recorder maker ReplayTV said Friday that it plans to sell 8.5 million common shares at $13-$15 a share in its initial public offering.

Through the IPO, the Mountain View, Calif.-based company is hoping to generate about $109.6 million to help roll out and advertise the company’s set-top boxes to retailers as well as fund general corporate purposes, according to a Securities and Exchange Commission filing.

The No. 2 digital video recorder company said in January that it plans to go public and generate funds in an effort to compete with close rival TiVo, which went public last October and raised $88 million in its first day of trading.

Replay’s service enables users to record programming and save it for up to 20 hours, as well as pause, rewind and fast-forward live TV programming and automatically create personal channels based on the viewer’s favorite shows or topics using a set-top box priced at $699.

Company is expected to announce today that it is dropping the price of its ReplayTV 2020 to $599.

So far, the service has only been available to purchase online via Replay’s Web site. It plans to hit retailers’ shelves in the spring.

ReplayTV will have about 49.4 million common shares outstanding after the IPO.

Announcement followed a strong trading day for TiVo on Thursday, when shares of the stock shot up $12 on delayed news that the company was expanding into the U.K. TiVo ended Friday down $4 to close at $43.25.

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