NEW YORK — Playboy Enterprises has tapped Gail Day, former associate publisher for Sports Illustrated for Kids, to serve as publisher and senior veep of Playboy magazine.
Day replaces Richard Kinsler, who left the monthly two months ago to become publisher of Popular Science.
“With Gail’s experience, energy and enthusiasm, she will be able to build on the increase in ad pages that Playboy has experienced over the last several years,” Playboy Publishing group prexy Alex Mironovich said. “The relationships she has built with the advertising community and marketing partnerships she has formed will provide a strong base for continued growth for our flagship publication.”
Ad pages up
Despite increased competition in the men’s magazine category over the past year, Playboy has managed to increase its number of ad pages. The granddaddy of stag mags has increased its ad pages by 7% and raised its ad revenue by just under 13% compared with the previous year’s figures.
Playboy has also upped former Eastern advertising director James Dimonekas to associate publisher and tapped former Conde Nast research manager Terri Bunofsky VP in charge of marketing services.
Day’s appointment follows Playboy’s current trend of hiring women in top spots. Day will report to Mironovich, who in turn reports to Playboy Enterprises CEO Christy Hefner.