Playboy.com files with SEC for IPO

Net biz shows profit, move was widely expected

NEW YORK — Playboy.com Inc. — the Internet operating group of Playboy Enterprises — said Monday it has filed for an initial public offering of its common stock with the Securities and Exchange Commission.

The move, representing the cyberspace entrenchment of yet another traditional media company, was widely expected. While overall its stock has been down in recent years, ‘Net ventures have been among the company’s best sources of profit.

The Internet division operates three sites in addition to Playboy.com.: Playboy Cyber Club, a subscription site; the Playboy Store, which sells branded products; and Playboy Auctions, which auctions branded merchandise and admission to Playboy events.

Financial details, including price of shares and number to be offered, were not available late Monday.

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