BERLIN — Former Kirch Group sales chief Michael Knobloch and upstart distrib Helkon Medien are forming a world sales and distribution outfit to be launched next week at the Mip TV trade show.
With offices in Malaysia, Germany and Switzerland, the company, called Peppermint, will primarily handle English- and German-language productions aiming to acquire quality TV programming and theatrical productions across all genres.
The company will build on Knobloch’s previous experience by focusing on the Asian and European markets.
“I think we have found a niche here and believe there is room between the major companies for us,” Knobloch told Daily Variety.
Helkon will hold 51% in the company, which will be managed by Knobloch.
“We have found a strong partner in Michael Knobloch,” Helkon’s co-founder Werner Koenig told Daily Variety. “He has a very strong track record at the Kirch Group.”
Knobloch will rely on a set of connections forged in the broadcasting and distribution sectors during a 10-year stint at the Kirch Group’s distribution arm, BetaFilm, where he was most recently head of international sales.
Peppermint fits in with Helkon’s current drive into the international arena and strengthens its position in the TV biz after several moves made in the film biz.