MGM Worldwide TV, the foreign sales unit of the Hollywood major, has established its first direct sales operation for the Latin American region, appointing Mary Ann Pasante as VP of Latin American TV Sales.
To support this expansion, MGM will open a branch office in Atlanta, where Pasante will be based. She will report to Simon Sutton, senior VP of international pay and free TV.
This latest move effectively completes an 18-month conversion of the company’s international free TV operations to direct sales. In other words, MGM is, in line with most other major U.S. TV program suppliers, scrapping the use of foreign sales agents for its product and hiring full-time sales personnel.
MGM has relocated its Paris office to London to more efficiently accommodate an expanded sales force there and has consolidated its Hong Kong operation with its existing office in Sydney. This last move led to the recent hiring of Janine Rogers to oversee all Asian-Pacific territories.
In her newly created position, Pasante will oversee all sales and distribution of MGM product south of the border, encompassing both library material and the company’s current film slate.
Pasante joins MGM from Spelling Entertainment’s Worldvision, where she served eight years as VP of Latin American sales. Before that, she worked for Turner Intl. in a similar capacity.