Michael Ovitz’s Lynx Technology Group has signed LibertyOne Ltd. in an effort to expand its stable of clients’ reach into the Australia and Asia/Pacific regions as well as help the interanational Internet company broaden its content efforts.
As part of the deal, Lynx, an Internet consulting and investment company, will represent LibertyOne as it develops and localizes its Internet content and commerce sites — portal Excite Asia Pacific, auction site uBid.com.au, consultants Net Power, Clearview Communications, Chinese Books Cyberstore, digital music distrib Satellite Music Australia and Vision.net, which creates celeb sites including Greg Norman’s shark.com and Patrick Rafter’s oncourt.com — in the Asia/Pacific region.
Lynx, headed by managing partner Peter Levin, will help broker strategic relationships and alliances in the area as well as accelerate branding and marketing of LibertyOne’s holdings.
In return, Lynx will also be able to expand its U.S.-based clients — e-tailer CheckOut.com, Scour.net, GameSpy Industries and Ask Jeeves — into the rapidly Internet-adopting foreign territory, syndicate content to and marry them with LibertyOne’s brands.
“We are thrilled with the addition of LibertyOne to our family of Internet companies,” Levin said. “LibertyOne has already demonstrated success with its current partners in the region, while Australia and its neighboring countries are fertile ground for content.”
Excite has already established a localized portal in Australia and plans to roll out similar sites for countries in the region, including New Zealand, Laos, Burma and Cambodia, among others.
The same is true for Chicago-based uBid.com, which LibertyOne also launched in Australia.
“In its most ideal form, the Internet is a mechanism to connect and integrate people and consumers on a global basis,” Ovitz said. “LibertyOne has established an impressive and unique portfolio in a very short time, and we realize that this will be a rich distribution channel as we strive to maximize and establish content worldwide.”