New Line taps Steinbauer VP

Int'l sales exec to work on various territories, day-to-day operations

Mimi Steinbauer has joined New Line Intl. as VP, sales. She previously served as senior veep of marketing and distribution at Village Roadshow Pictures.

Under Rolf Mittweg, New Line Intl. president/co-chairman of worldwide marketing, Steinbauer will work on the division’s day-to-day operations as well as sales and distribution in a variety of territories.

At Village Roadshow, Steinbauer managed the marketing and distribution for all films produced under that company’s joint venture with Warner Bros., including “The Matrix” and “Analyze This.” She also approved international release strategies, advertising and publicity budgets; served as liaison with senior distribution execs in Europe, Asia and Latin America; and coordinated Village Roadshow Films’ press junkets and talent tours.

“Mimi is a consummate international executive,” Mittweg said. “She has earned tremendous respect in both the film and television communities for her marketing, distribution and sales expertise.”

Prior to joining Village Roadshow, Steinbauer worked for Trimark Television as VP of international sales and served as VP of sales and marketing for Capella Intl.

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