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NBC Agency taps Curran VP

Exec to o'see advertising

Tina Curran has been named veep of media planning at the NBC Agency, the net’s inhouse promotions division.

Based in Burbank, Calif., Curran will oversee advertising strategies for all of the agency’s clients, including NBC Entertainment, News and Sports, CNBC, CNBC.com and MSNBC.

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Reporting to NBC Agency senior veep of ad services Vivi Zigler, Curran also will manage the net’s online properties, bundled in its NBCi division and promoted under the Snap.com banner.

Most recently, Curran worked as veep of media and research at E! Entertainment, spearheading consumer and trade campaigns for the cabler’s programming.

Before E!, Curran spent time at the Chicago-based Leo Burnett Co., serving such clients as McDonald’s, United Airlines, Kellogg’s and Dean Witter.

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