Mintz scales WB netlet to senior VP, program skedding

Will report to Frog web exec VP Levin

WB Network vet Rusty Mintz has been upped to senior VP of program scheduling for the Frog web.

Mintz, who’s been with the net since just before its January 1995 launch, will continue to supervise all primetime and Kids’ WB! skedding, focusing on the day-to-day maintenance of the sked. He reports to WB exec VP of programming Jordan Levin, who announced Mintz’s promotion Friday.

“Rusty has grown along with the network,” Levin said. He “brings great insight and consistent strategy to his position. He has been an integral part of the WB’s success story.”

Mintz took over as head of scheduling in January 1997, a little more than two years after he joined the web.

In addition to serving as senior VP of scheduling, Mintz will remain director of current programming. In that post he reports to WB current programming senior VP John Litvack.

Before inking with the Frog, Mintz was a research analyst for Lorimar Television, which became Warner Bros. Television.

More Biz

  • Hollywood's Magic Castles Head to China

    Hollywood's Magic Castles Head to China

    WB Network vet Rusty Mintz has been upped to senior VP of program scheduling for the Frog web. Mintz, who’s been with the net since just before its January 1995 launch, will continue to supervise all primetime and Kids’ WB! skedding, focusing on the day-to-day maintenance of the sked. He reports to WB exec VP […]

  • Is Spotify Walking Back Its Anti-Hate

    Is Spotify Walking Back Its Anti-Hate Policy?

    WB Network vet Rusty Mintz has been upped to senior VP of program scheduling for the Frog web. Mintz, who’s been with the net since just before its January 1995 launch, will continue to supervise all primetime and Kids’ WB! skedding, focusing on the day-to-day maintenance of the sked. He reports to WB exec VP […]

  • Ryan Kavanaugh Relativity

    Ryan Kavanaugh Backs Longshot Sheriff Campaign

    WB Network vet Rusty Mintz has been upped to senior VP of program scheduling for the Frog web. Mintz, who’s been with the net since just before its January 1995 launch, will continue to supervise all primetime and Kids’ WB! skedding, focusing on the day-to-day maintenance of the sked. He reports to WB exec VP […]

  • Harvey Weinstein

    Harvey Weinstein to Be Arrested on Friday in New York

    WB Network vet Rusty Mintz has been upped to senior VP of program scheduling for the Frog web. Mintz, who’s been with the net since just before its January 1995 launch, will continue to supervise all primetime and Kids’ WB! skedding, focusing on the day-to-day maintenance of the sked. He reports to WB exec VP […]

  • BEVERLY HILLS, CA - MAY 23:

    'Solo: A Star Wars Story,' 'Coco' Composers Honored at ASCAP Screen Music Awards

    WB Network vet Rusty Mintz has been upped to senior VP of program scheduling for the Frog web. Mintz, who’s been with the net since just before its January 1995 launch, will continue to supervise all primetime and Kids’ WB! skedding, focusing on the day-to-day maintenance of the sked. He reports to WB exec VP […]

  • John Wells photographed at John Wells

    John Wells' Company Finds New Digs as Industry Sees Rapid Changes

    WB Network vet Rusty Mintz has been upped to senior VP of program scheduling for the Frog web. Mintz, who’s been with the net since just before its January 1995 launch, will continue to supervise all primetime and Kids’ WB! skedding, focusing on the day-to-day maintenance of the sked. He reports to WB exec VP […]

More From Our Brands

Access exclusive content