The recent merger between Gotham praisery Creamer Dickson Basford and interactive communication company ACG Communications, along with CDB’s acquisitions of PR firms Kratz & Jensen and Capstone Communications, has prompted the consolidation of all four firms into one: Magnet Communications.
Company — heralded as an integrated communications agency — will remain under the ownership of Havas Advertising/Diversified Agencies Group North America.
Launched in an effort to broaden public relations services and significantly strengthen its post in the industry, Magnet will maintain offices in Pittsburgh, Gotham, San Francisco and three in Southern California.
Gotham and L.A branches will focus on garnering an entertainment clientele.
“This is a tremendous development for our people and our clients because we all share the same people-centric approach along with an unyielding commitment to impeccable service,” said Kratz & Jensen founder David Kratz , who now serves as prexy of Magnet’s praisery division.
“We are excited to be part of an organization which enhances our high-tech niche with a solid base of consumer and business-to-business PR savvy, while giving us the resources and support we need,” added Holly McArthur, Capstone founder and executive VP of technology for Magnet, Northern California.
Jeff Smith, who previously held the title of West Coast prexy at Kratz & Jensen, will head up the L.A. office in the role of senior VP.
Magnet’s entertainment clients to date are Sony, BroadcastDVD and thesp Sharon Lawrence.