The Physicians Committee for Responsible Medicine is expected today to file a complaint with the FTC charging that a milk ad featuring Wyle is misleading because it implies that the actor is really a doctor. In fact, Wyle only plays a doctor on the blockbuster TV series, “ER.”
“Like many of the ads in the milk-mustache ad campaign, the Wyle ad violates federal law by disseminating deceptive information,” said PCRM prexy Dr. Neal D. Barnard.
“It implies that milk drinking can stop osteoporosis among men, a claim not proven in medical studies. At the same time, it promotes regular, full-fat milk without warning that the product contributes to heart disease and cancer,” Barnard said.
Earlier this year, PCRM filed a 70-page petition with the FTC calling for an immediate investigation into the celebrity milk-mustache campaign, which has also featured Britney Spears, among others.