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Medical org opposes milk ads

Doctors group charges 'ER' star's spot is deceptive

Noah Wyle, be advised to wipe that milk mustache right off your actor’s face.

The Physicians Committee for Responsible Medicine is expected today to file a complaint with the FTC charging that a milk ad featuring Wyle is misleading because it implies that the actor is really a doctor. In fact, Wyle only plays a doctor on the blockbuster TV series, “ER.”

The ad in question identifies Wyle as “Noah Wyle, M.D. (Milk Drinker),” and advises viewers to drink their milk under “doctor’s orders.”

“Like many of the ads in the milk-mustache ad campaign, the Wyle ad violates federal law by disseminating deceptive information,” said PCRM prexy Dr. Neal D. Barnard.

“It implies that milk drinking can stop osteoporosis among men, a claim not proven in medical studies. At the same time, it promotes regular, full-fat milk without warning that the product contributes to heart disease and cancer,” Barnard said.

Earlier this year, PCRM filed a 70-page petition with the FTC calling for an immediate investigation into the celebrity milk-mustache campaign, which has also featured Britney Spears, among others.

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