Larsen gets Seagram VP stripes

Company to merge with French conglom Vivendi

HOLLYWOOD — Seagram has upped communications director Anita Larsen to VP of corporate communications.

Montreal-based Seagram, which acquired control of Universal in 1995, has agreed to a $40 billion-plus merger with French conglom Vivendi and its Canal Plus subsidiary.

Larsen will remain based in New York and continue to report to Tod Hullin, exec veep of corporate communications and public policy. She joined Seagram in January 1999 after 15 years at Texaco.

Larsen “has played a very important role in positioning and communicating the transformation of the company,” Hullin said. “Her leadership, expertise and business skills have helped Seagram achieve its communications goals and will prove invaluable as the company moves forward with the proposed business combination with Vivendi and Canal Plus.”

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