Jones punches ticket for Endeavor ride

Boxer's contract with HBO expired

NEW YORK — The Endeavor talent agency has signed a deal to represent light-heavyweight champion Roy Jones Jr. in his next TV prizefight contract and for movies, TV shows, CDs and commercial pitches.

Jones’ contract with HBO has just expired. Endeavor has begun working with Jones and his attorney Stanley Levin to decide whether the fighter should re-sign with HBO for the next few years or shift over to Showtime.

Jones’ last fight was a pay-per-view bout with Eric Harding on Sept. 9 (promoted by HBO’s TVKO division). Since Jones, 31, is at the peak of his form, Endeavor execs say his major focus over the next few years will be on his boxing career.

Whether Jones’ fights continue on PPV will depend on the quality of his opponents, the execs say. If Jones’ challengers are not that well known, or don’t have eye-opening records, the fights are likely to go live on HBO or Showtime, depending on which network locks up the deal.

While Jones continues to slug it out in the ring, he will also work on his recording career. He has cut a few singles for distribution by his own label, Body Head Entertainment, and he also manages several performers.

Jones has played himself on TV series including “Married … With Children,” “Arliss” and “The Wayans Brothers.” Endeavor will book Jones into more such appearances. He has also worked as a commentator on HBO’s “Boxing After Dark,” and he has a contract with Nike to serve as a spokesman for the Michael Jordan brand of apparel.

The Jones contract reinforces Endeavor’s recent foray into sports, which includes consulting with World Wrestling Federation on its umbrella deal with Viacom and working on showbiz agreements for WWF’s the Rock.

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