McCain still fighting for rating system
WASHINGTON — While taking Hollywood to task for marketing violent programming to youthful audiences, an FTC report due to be released Thursday does not call for specific legislation regulating the entertainment industry, according to several sources.
But the entertainment industry may not be completely off the hook. Next week, Sen. John McCain (R-Ariz.) will make the document a cornerstone of a special Commerce Committee hearing on youth and violent programming.
“They want to shame the industry in a way that gets them into action,” an industry insider said late Tuesday.
McCain, chairman of the committee, is considering introducing legislation that would amend antitrust laws to allow the movie, music and videogame industries to come together and adopt a voluntary rating system for violent programming, the source said. The entertainment industry is against such a measure, the source said.
Earlier this year, McCain and Sen. Joseph Lieberman (D-Conn.)– now running for vice president –introduced a separate piece of legislation that would give the FTC power to devise such a rating system if the entertainment industry failed to do so.
Lieberman is slated to testify at McCain’s Sept. 13 hearing. The commerce committee, which has been briefed on the FTC report in the past several days, intends to ask several studio executives to testify, including someone from DreamWorks and Walt Disney Co. Motion Picture Assn. President Jack Valenti is also expected to appear.