PR exec tapped as percentery's senior VP
ICM’s search for a public relations head has ended with the hire of Warner Bros. director of written communications Stacy Ivers, who becomes the percentery’s senior VP of corporate communications effective Jan. 18.
Among her new responsibilities, Ivers will develop ICM’s media strategies, oversee the company’s special events, and synchronize communication between the agency’s worldwide offices.
ICM has sought for years to extend its international profile beyond the confines of Hollywood, but lately has lacked someone to spearhead that ambitious effort.
“We’re pleased to welcome Stacy to ICM,” said agency chairman-CEO Jeff Berg. “Her expertise and strong relationships with the media will be crucial in helping us communicate our message to a wider audience.”
Prior to her nine-year stint at Warners, Ivers worked as a unit publicist on several pictures following five years in corporate communications; one of these stints was her own PR outfit.
She began her career as a field operations staffer on Jimmy Carter’s 1976 presidential campaign, and replicated that duty in 1980. Ivers also did PR for former Chicago Mayor Jane Byrne, and Byrne’s predecessor, Michael Bilandic.
There have been several staff changes to ICM’s PR department over the last few years. Andrea Marozas recently ankled the job in favor of a top corporate PR slot at the Mouse House. Her predecessor, Ellen Kroner, stayed in the job about a year and a half, leaving longtime special projects director Ellen Gilbert to pinch-hit in the absence of an overall PR captain.