Griffin bows gaming, biz & hotel advertising arm

Belisle tapped prexy of new division

Merv Griffin’s the Griffin Group has announced the formation of Griffin Advertising. The new venture will market and promote companies in the hospitality, entertainment and gaming fields, and will be based in Beverly Hills.

Former Griffin employee John P. Belisle, most recently prez and CEO of the Sands Hotel and Casino in Atlantic City, has been tapped as Griffin Advertising’s prexy. Prior to his tenure at the Sands, Belisle was prexy of Atlantic City’s Trump Marina Hotel & Casino. Before that, he spent many years as the chief operating officer of Merv Griffin’s Resorts Casino Hotel, also in Atlantic City.

“John is one of the most gifted hotel and casino marketing and advertising brains with whom I’ve ever worked,” says Griffin. “We led the pack in Atlantic City in this field, and we were widely imitated. This should be an exciting new company.”

Griffin Advertising will be a subsidiary of the Griffin Group, which is the investment and management company for Merv Griffin’s business interests, including Merv Griffin Hotels, Merv Griffin Entertainment and Merv Griffin Prods.

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