Gallic cable and sat ads increase in ’00

Viewers have doubled this year

PARIS — Advertising investments in cable and satellite TV have increased between 80% and 100% this year over 1999 in France, according to Carat France, an advertising space and counseling group.

Nonterrestrial advertising is now between 5% and 6% of the total market share, at between $227 million and $252 million.

Emmaneul Charonnat, director of Carat TV and Cinema, said in a news conference that cable and satellite TV have practically doubled their viewers this year. They have also benefited from the reduction of advertising time allotted to public TV, he said.

Carat said that advertising in national terrestrial TV would progress “10 times more slowly” this year over last year.

Etienne Mougeotte, vice president of private free TV channel TFl, quoted by the French news agency AFP, denied that there has been a slowdown in the advertising market.

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