You will be redirected back to your article in seconds

Fox licensing ups Ironside

VP to oversee promotions, worldwide product placement

Sabrina Ironside has been upped to VP of worldwide promotions for 20th Century Fox licensing and merchandising.

She reports to Steve Ross, president of that Fox division.

Ironside will have global responsibility for all licensed third-party promotions for commercial feature film and TV output from Fox Filmed Entertainment as well as all products from 20th Century Fox Home Entertainment. She will also oversee motion picture product placement on behalf of all four Fox Filmed Entertainment production divisions.

Broadening scope

“Sabrina continues to prove herself to be one of Fox’s most innovative and capable promotions executives,” noted Ross. “Under her management, Fox L&M has been consistently recognized as a leader in the creative development and implementation of strategic and unique promotional partnerships for our key television properties. This richly deserved promotion will allow Sabrina to apply her talents in an even wider capacity.”

Ironside joined Fox’s consumer products division in 1996, most recently serving as veep of worldwide television promotions.

She played a key role in the relaunch of the “Simpsons”-Butterfinger relationship and licensing the use of the Homer Simpson character to Intel for an original animated spot.

Internationally, she has secured deals with Suntory’s CC Lemon beverage in Japan and Kellogg’s cereals in Europe and Australia, as well as a multinational deal with Burger King.

Prior to joining Fox, Ironside held positions at Universal Home Video, Universal Pictures Marketing and Buena Vista Television.

More Biz

  • get out Oscar Race

    'Get Out' Awards Category Dilemma: Film Defies Easy Labels, Cast Says

    Sabrina Ironside has been upped to VP of worldwide promotions for 20th Century Fox licensing and merchandising. She reports to Steve Ross, president of that Fox division. Ironside will have global responsibility for all licensed third-party promotions for commercial feature film and TV output from Fox Filmed Entertainment as well as all products from 20th […]

  • David Hoberman and Todd Lieberman Mandeville

    Media Access Awards Honor Hollywood for Depicting People With Disabilities

    Sabrina Ironside has been upped to VP of worldwide promotions for 20th Century Fox licensing and merchandising. She reports to Steve Ross, president of that Fox division. Ironside will have global responsibility for all licensed third-party promotions for commercial feature film and TV output from Fox Filmed Entertainment as well as all products from 20th […]

  • This, photo shows the 21st Century

    Sony Pictures Joins 21st Century Fox Hunt as Deal Talk Spreads Across Biz

    Sabrina Ironside has been upped to VP of worldwide promotions for 20th Century Fox licensing and merchandising. She reports to Steve Ross, president of that Fox division. Ironside will have global responsibility for all licensed third-party promotions for commercial feature film and TV output from Fox Filmed Entertainment as well as all products from 20th […]

  • Songs for Screens Powered by Mac

    Songs for Screens: Exclusive Premiere From Poo Bear and T-Bone Burnett; The Avalanches Hit The Slopes With North Face (Listen)

    Sabrina Ironside has been upped to VP of worldwide promotions for 20th Century Fox licensing and merchandising. She reports to Steve Ross, president of that Fox division. Ironside will have global responsibility for all licensed third-party promotions for commercial feature film and TV output from Fox Filmed Entertainment as well as all products from 20th […]

  • India’s PVR Buys Stake in iPic

    India’s PVR Buys Stake in iPic U.S. Luxury Theater Chain

    Sabrina Ironside has been upped to VP of worldwide promotions for 20th Century Fox licensing and merchandising. She reports to Steve Ross, president of that Fox division. Ironside will have global responsibility for all licensed third-party promotions for commercial feature film and TV output from Fox Filmed Entertainment as well as all products from 20th […]

  • Fusion Media Group

    Univision Seeking to Sell Minority Stake in Fusion Media Group

    Sabrina Ironside has been upped to VP of worldwide promotions for 20th Century Fox licensing and merchandising. She reports to Steve Ross, president of that Fox division. Ironside will have global responsibility for all licensed third-party promotions for commercial feature film and TV output from Fox Filmed Entertainment as well as all products from 20th […]

  • Brett Ratner

    Brett Ratner Steps Down From Simon Wiesenthal Center Board Amid Sexual Misconduct Claims

    Sabrina Ironside has been upped to VP of worldwide promotions for 20th Century Fox licensing and merchandising. She reports to Steve Ross, president of that Fox division. Ironside will have global responsibility for all licensed third-party promotions for commercial feature film and TV output from Fox Filmed Entertainment as well as all products from 20th […]

More From Our Brands

Access exclusive content