Former WBTV exec Levine tapped Icebox.com exec VP

Exec to o'see series development and production

One year after Gary Levine ankled his post as executive vice president of creative affairs at Warner Bros. Television, he has been tapped president of animation Netcaster Icebox.com.

“Icebox is not about technology, it’s not about commerce, it’s really about the writing,” Levine said Tuesday.

“Right now, that’s an ignored part of entertainment on the Internet, and we have the best writers from the television medium. It’s very exciting because it’s completely unfiltered.” Levine, 46, developed television skeins like “The West Wing,” “Third Watch” and “Twin Peaks.” Before his tenure at Warner Bros., he worked at Witt-Thomas Prods. and Columbia Pictures Television.

As president of Icebox.com, Levine will oversee all aspects of series development and production and act as a liaison between the Web site and traditional entertainment outlets.

“Our first focus is to develop and produce the series for the Internet and to get the Web site up in the next few weeks,” he said. “But there certainly is the possibility, if a project catches fire, of taking it off-line to other media –TV broadcast, cable, movies or whatever. I’ll be working both sides of that equation.”

Icebox.com is scheduled for a soft launch some time this month. Site has signed numerous deals with talent like Larry David, co-creator of “Seinfeld”; Glen Morgan and Jim Wong, co-exec producers of “The X-Files”; and Pam Brady, co-writer of “South Park: Bigger, Longer and Uncut,” to provide content.

“We not only wanted someone who was a great developer of shows, we wanted someone who was universally respected by the talent we’ve been fortunate enough to work with and the business community,” said Icebox.com CEO Steve Stanford. Santa Monica-based Icebox.com is part of the eCompanies incubator founded by Earthlink founder Sky Dayton and former Buena Vista exec Jake Winebaum. Company is near to closing a second round of financing.

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